About

Sarah Milstein, co-host of the December 2012 Lean Startup Conference, is also co-author, with Tim O'Reilly, of The Twitter Book and a frequent speaker on social media for business. From 2009 through 2011, she ran the Web 2.0 events for UBM TechWeb, in conjunction with O'Reilly Media, and was co-chair of the influential Web 2.0 Expo. Previously, she was on the senior editorial staff at O'Reilly, where she founded Tools of Change for Publishing (TOC), the leading conference on publishing innovation, and led development of the Missing Manuals, a best-selling series of computer books for non-geeks. Before joining O'Reilly in 2003, Sarah was a freelance writer and editor, and a regular contributor to The New York Times. She was also the CSA program founder for Just Food, a local-food-and-farms non-profit, and co-founder of Two Tomatoes Records, a label that distributes and promotes the work of children's musician Laurie Berkner. She holds a B.A. from Rutgers University and an M.B.A. from U.C. Berkeley's Haas School of Business.

Bonus fact: she was the 21st user of Twitter.

Photo of Sarah Milstein
The Twitter Book

The Twitter Book

Twitter isn’t just for talking about your breakfast anymore. It’s become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. With The Twitter Book, Second Edition, you'll quickly get up to speed, not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence. This fully updated edition is jam-packed with all-new real-world examples, solid advice, and clear explanations guaranteed to turn you into a power user, whether you're using Twitter to keep in touch with friends and family or to keep your business connected.

Praise for the first edition

"So helpful that many readers no doubt will tweet its praises and thank "@timoreilly" and "@sarahm" — the authors' Twitter handles — for helping people understand why Twitter is emerging as the Internet's most powerful communications vehicle since e-mail." -- Associated Press

"This is the ultimate source for everything you need to know about Twitter." -- The Sacramento Bee

"I found...great tips that I didn't know before. " -- Computerworld

Speaking

Popular speaker on social media and business, presenting regularly at conferences, universities, business association meetings and other events. Dozens of appearances include Web 2.0 Expo SF and NY; the 92nd Street Y Tribeca; Stanford University Graduate School of Business; and the Association of Women in Communication, among many others.

Short, fun talks in the Ignite format include:
  • How to Crave Kale (video)
  • Predictably Irrational: The Story of Phobias, Rubber Snakes and Free-Range Chickens (video)

    • Writing

    Conference Hosting


    Teaching

    • Leadership Communications,
      UC Berkeley Haas School of Business
      Graduate Student Instructor, Spring 2009