Sarah Milstein is CEO and co-founder, with Eric Ries, of Lean Startup Productions, a media company that teaches people how to build and scale high-risk startups. She is also co-author, with Tim O'Reilly, of The Twitter Book, and she writes regularly about race, gender and merit-based decision making. Her career has spanned the tech and media sectors, including hosting influential conferences like Web 2.0 Expo and Tools of Change for Publishing (TOC). During the first wave of the commercial Internet, she was a regular freelance contributor to The New York Times, among other outlets. Before that, she founded Just Food’s CSA in NYC program and helped children’s musician Laurie Berkner launch her record label.

She blogs at Dogs and Shoes, contributes to other sites, and splits her time between New York and San Francisco. She holds an MBA from UC Berkeley's Haas School of Business and a BA from Rutgers University. Bonus fact: She was the 21st user of Twitter.

Photo of Sarah Milstein
The Twitter Book

The Twitter Book

Twitter isn’t just for talking about your breakfast anymore. It’s become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. With The Twitter Book, Second Edition, you'll quickly get up to speed, not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence. This fully updated edition is jam-packed with all-new real-world examples, solid advice, and clear explanations guaranteed to turn you into a power user, whether you're using Twitter to keep in touch with friends and family or to keep your business connected.

Praise for the first edition

"So helpful that many readers no doubt will tweet its praises and thank "@timoreilly" and "@sarahm" — the authors' Twitter handles — for helping people understand why Twitter is emerging as the Internet's most powerful communications vehicle since e-mail." -- Associated Press

"This is the ultimate source for everything you need to know about Twitter." -- The Sacramento Bee

"I found...great tips that I didn't know before. " -- Computerworld


Sarah is a popular speaker on entrepreneurship, presenting regularly at conferences, universities, business association meetings and other events. Dozens of appearances include Web 2.0 Expo SF and NY; the 92nd Street Y Tribeca; Stanford University Graduate School of Business; Innovation Norway Signal; and the Association of Women in Communication, among many others.

Short, fun talks in the Ignite format include:
  • How to Crave Kale (video)
  • Predictably Irrational: The Story of Phobias, Rubber Snakes and Free-Range Chickens (video)

  • Conference Hosting


    • Leadership Communications,
      UC Berkeley Haas School of Business
      Graduate Student Instructor, Spring 2009